The baking industry's largest, most comprehensive event of 2010 brings you the full range of highly qualified buyers from every segment of the grain-based food industry. For serious sales and real results, be where your industry unites—at the most cost-effective marketplace in 2010. IBIE is your best opportunity to: GAIN EXPOSURE AND BUILD YOUR BRAND. More than15,000 baking industry professionals are expected to converge at this event, looking for equipment, products and services at every level of the vertical supply chain. Make sure they see you here. WRITE ORDERS AND GENERATE LEADS. Spend four productive days making connections with the people who can make your year in sales. 70 percent of IBIE buyers either purchase onsite, or plan to purchase as a result of attending. INTRODUCE NEW TECHNOLOGY. More than 81 percent of attendees are here to learn about new innovations, making this the ultimate vehicle for your new product roll-outs and cutting-edge advances. REACH A WIDER SCOPE OF BUYERS. IBIE employs aggressive marketing strategies to attract buyers from around the world and across multiple industry segments. With more than 31 percent of buyers coming from outside the U.S., you can expect to increase your range and expand into new markets. DO BUSINESS WITH TOP-LEVEL PROFESSIONALS. Key decision-makers bring millions of dollars of purchasing power to IBIE. These premium buyers (owners, presidents, chief executives and primary buyers) make up 61 percent of attendees and represent a huge selling opportunity for you.